Why join this course?
Due to the changing digital behavior the content usage on digital platforms is growing rapidly, and it is expected to remain for a long time, even in the post Covid era. Hence, the visionary businesses are shifting to digital to engage with their customers and prospects.
The program will focus on enabling the business leaders, tech leaders, and marketing leaders to realize the importance of digital in the current scenario and understand the available digital markets for growth without getting into execution. Key Topics:
- Understand consumer behavior and trends
- Digital TG Segmentation
- How to set right KPI & OKRs for measurable returns
- Understand 1:4:12 rule of budgeting
- Markets available in the digital space
This is a very highly structured digital marketing training for decision-makers.
Meet your trainer
Aji Issac Mathew
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CEO, Indus Net TechShu
Aji is the CEO of Indus Net TechShu - a Google Premier Partner and one of the largest digital marketing agencies in India. With over 16 years of experience in high-end digital marketing, Aji is considered a thought leader in the industry. Aji is a visiting faculty at some of the top Indian and International business schools including XLRI, IIFT, MDI, UPH Jakarta etc. He is also the CEO, Co-founder of DigitalMarketingUniversity.com which trains Business leaders, Marketing Professionals, and Marketing Students on creating ROI-focussed digital marketing strategies.
What’s inside?
- Fall in love with you Customers & their behaviour (6:52)
- Customer journey from a business perspective (21:17)
- How customers buy in your industry? (13:49)
- Understand different Target Groups (7:32)
- Digital Markets - Marketing for 4 Digital Markets (10:50)
- Panic Buying (doing what we expect, but not what we want) (8:44)
- Consumer Retrenchment (4:22)
- The Contagion Theory and your business growth (8:17)
- Shifts in Consumer Behavior due to Covid 19 (5:00)
- The budget cuts and why should you care (12:25)
- Product Innovation from a digital perspective (15:39)
- Pricing & Place innovation for digital (8:09)
- Messaging Framework for effective strategy (19:01)
- Goal setting in Digital marketing (11:02)
- The PACK Framework (4:36)
- How your prospects consume content? (3:11)
- How do we define value? A Data Driven Perspective (17:43)
- One view of all strategy components (8:14)
- Budgeting in digital marketing (27:49)
- Dashboarding, KPIs & Team management (14:32)
- Planning and reviews (4:10)
- The Consumer in the Age of Coronavirus - Philip Kotler (recommended)
- Download Lecture Material
- Test Your Learning
Experiences shared
by our learners
Budgeting is a complex task in digital. However, the structures demonstrated in the workshop to plan digital marketing spend seem to be really useful.
Chetan Suttraway
Champz Sports Technologies
This is an absolutely fantastic stat. The best session so far. Very well structured and each point made a lot of sense.
Sourav Ganguly
Marketing Head
The content is exciting and worth every minute. It was highly informative and full of useful insights.
Vineet Bansal
Edominer Systems Pvt Ltd.
I found the strategy on email marketing quite useful. It is these unique insights that provide the marketing team a competitive advantage.
Akash Arora
SAP
Frequently Asked Questions
When does the course start and finish?
You get access to the course content for 6 months starting the day you are enrolled for this! We keep on adding relevant and updated content on a regular basis. Note that this is a recording of a live online program organized by EEPC India
Who is this course useful for?
This course is extremely important for business owners, business heads, senior managers, marketing heads, marketing directors, digital marketing strategist and whoever else is involved in planning of marketing investments and efforts.
Why such huge discounts?
During the hard times with Covid raising challenges for businesses worldwide, we wish to do our bit. Many of the EEPC members are facing issues in terms of customer retention as well as managing their teams. As the provider in this ecosystem, we realized that the best way to help during these times is to share knowledge and wisdom to help you strive and grow.
What if I wish to dig deeper into the subject?
In case you wish to dig deeper into the the subject, you can drop an email to us and if enough requirement is there, we will create a special course on the topic.
